ABOUT US

For over 30yrs, Adina, a celebrity stylist and owner of multiple barbershops and salons, has cut and styled hair for hundreds of thousands of men-from some of the most recognizable Hollywood A-listers to everyday guys expecting the same results. Time and time again, she noticed the same problem: existing styling products weren't built to last, weren't easy to use and weren't made with ingredients you'd actually want in your hair. Her husband, Seppo, a mechanic and shop owner, faced the same challenge. His signature slicked-back style required a product that could withstanding, gruelling hours working in the garage.

So together, they created the Seppo's Auto Grooming lineup, testing new formulas in a lab right in the back of Adina's flagship barbershop. Seppo, the most exploited test subject and discerning product critic, endured countless tweaks until things were just right. The result: Hollywood-worthy grooming products built with real-world toughness.